CRM & Loyalty Integration
CRM & Loyalty Integration

CRM & Loyalty Integration

Project description
The CRM & Loyalty Integration project is a comprehensive solution developed to unify customer relationship management and loyalty program operations. Replacing a legacy system, it integrates Salesforce CRM with SFCC and EPOS, enabling real-time synchronization of customer profiles, transactions, and rewards. The platform supports key loyalty functionalities, including membership tiering and voucher redemption, while also connecting to Emarsys for automated marketing communications. This integration empowers businesses to deliver personalized experiences, improve customer retention, and increase engagement through data-driven insights and automation.
Period
From DD/MMM/YYYY to DD/MMM/YYYY
Client
[Client Name]
Domain
Loyalty
Team size
10
Position
Business Analysis
Platform, server and database
SQL
Methodology
Agile scrum
Responsibilities
- Defined functional requirements for membership management and voucher redemption.
- Integrated SFCC with Salesforce CRM and EPOS to sync customer data.
- Collaborated with the marketing team for voucher email automation (via Emarsys).
Achievements
Successful migration with a seamless transition, resulting in a 20% boost in customer engagement.