Manager of Membership and Communications, Congregation Darchei Noam

Congregation Darchei Noam is Toronto’s only Reconstructionist Synagogue.
As Manager of Membership and Communications, I had four primary areas of responsibility:
Membership Acquisition and Retention
  • staff liaison to Membership and New Member Integration committees
  • strategic planning
  • partnership development
  • survey design
  • volunteer engagement
  • designing membership outreach, integration, and retention programs
Communications
  • staff liaison to Marketing and Communications committee
  • content strategy development
  • communications policy development
  • public relations and media engagement
  • management of website and social media
  • development of marketing materials, including videos, brochures, internal communications, weekly e-mail newsletters
Partnership Development
  • cultivating relationships potential partner organizations
Find out more about Congregation Darchei Noam on their website.
With congregational leaders at Rosh Hashanah Under the Stars, Earl Bales Park, 2015.
With congregational leaders at Rosh Hashanah Under the Stars, Earl Bales Park, 2015.
Project description
The SFCC Checkout Optimization project is an initiative aimed at enhancing the performance and user experience of the online checkout process. Designed to address issues of cart abandonment and payment failures, the system revamps the checkout flow on Salesforce Commerce Cloud by introducing streamlined UI/UX improvements and secure payment options. It integrates major payment gateways such as Stripe and PayPal, supporting 3D Secure authentication to ensure transaction safety and compliance. This solution enables faster, more reliable transactions, ultimately driving higher conversion rates and customer satisfaction
Period
From DD/MMM/YYYY to DD/MMM/YYYY
Client
[Client Name]
Domain
E-commerce
Team size
10
Position
Business Analysis
Platform, server and database
SQL
Methodology
Agile scrum
Responsibilities
- Gathered requirements and documented pain points.
- Designed an optimized checkout flow with clear UI/UX improvements.
- Worked with developers to implement Stripe & PayPal payment integrations.
- Conducted UAT and ensured 3D Secure authentication support.
Achievements
30% increase in checkout conversion rate and reduced payment failures by 40%.